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Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web Kristina Halvorson ebook
Publisher: New Riders Press
Format: pdf
Page: 135
ISBN: 0321620062, 9780321620064

With some creativity, a strategy, and commitment, you can master the art and science of content marketing. The question is not whether to aggregate content, it's how to do it well. Shopping habits have changed over the last few years. No longer do people like visiting a retail store and checking out the goods that they want to purchase. Download free Content Strategy for the Web, 2nd Edition Kristina Halvorson and Melissa Rach pdf chm epub format. A content strategy is required to succeed. Contemporary websites offer more than just information about your company, contact information, and your product offerings. Farmville creator Zynga is to lay off 18pc of its workforce – approximately 520 people – as part of a dramatic restructure to transform the company from a web company into more of a social and multiplayer operation. I'm a strange mixture of designer, writer, editor, IA, project manager and techie. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. Looking forward to running a new course for the Publishing Training Centre later this year. Journalism needs more content strategists, particularly strategists with training or experience as a journalist. Content strategyis a relatively new niche discipline in the digital space. Key to web charm, to awesomeness online, and we recommend you Do Epic Shit. Anything epic requires a strategy, lots of work, and Kristina will teach you how to create meaningful content in Content Strategy for the Web. While the company's New York, LA and Dallas offices are to bear the brunt of the cuts, the company's CEO Mark Pincus said the impact of the layoffs will be felt across every group in the company. Free download ebook Content Strategy for the Web, 2nd Edition pdf. Content strategy and content marketing is quickly gaining ground. New course: Content strategy for the web.